How to chose a digital advertising agency
There are many digital marketing agencies. With the passage of time, there is more variety, more specialization, and more budget options.
However, this does not make it to the task of choosing a simpler marketing agency. Even, it is possible that with more options it becomes more complicated. When there is so much to choose from, how do we know if we are choosing the best?
Reading this article on the blog of a digital marketing agency, But nothing is further from the truth. We are not the best agency for everyone, just as all the agencies are not the best for you.
The Best Digital Marketing Agency For You
However famous a digital marketing agency is and no matter how much you admire its work that does not mean that it is the best marketing agency for you.
To choose a marketing agency you have to thoroughly know your needs, as well as the resources with which you have accounts.
Although it seems obvious, the first thing you should evaluate is if you really need a digital marketing agency . If the answer is affirmative, take stock of what you have developed in terms of digital marketing:
With what accounts in relation to the strengths of your team.
What have you done so far in the digital world, how is your website and other channels: do you have a database of emails? Do you keep up to date your social networks and blog?
Also, keep in mind what your business objectives are and how you plan to achieve them through digital marketing. Think about what your priorities are and what it means for you to see positive results from a marketing strategy.
So that the bases of this search for the best digital marketing agency in Hanover are solid, it is necessary to define two more legs of the table. These legs are, on the one hand, the time you have to start seeing results and, on the other hand, the budget with which you count.
With this information in hand you are ready to go out and find your marketing agency, but before making the first list, there are several aspects that you should consider. Let's see them.
Define What Type Of Agency You Are Looking For
At the beginning of this article we already commented that there are many types of digital marketing agencies. Below we summarize some to help you choose:
Generalist & specialist. If you are looking for an agency that only carries a specific part of your marketing, such as SEO or social networks, it may be convenient for you to go to an agency that is recognized for those services you are looking for. However, if what you want is an agency that develops a good part of your marketing strategy, you may want to opt for a general agency.
Creative & niche agency. There are many agencies that give great importance to the creative aspect and that, therefore, the professionals who hire stand out in this aspect. Others, on the contrary, instead of focusing on the creative, put the focus on knowing how to reach certain types of clients. Reflect which of these two approaches is most beneficial to you at this time and choose the path that best suits you.
Global, regional & local. Where are the clients you want to reach? In your city, your country, continent, the world? Depending on your answer, it will be better to approach one or the other agency.
Big small. The struggle between large and small agencies is always present. The small agencies will say that they have a more personalized treatment, pay more attention to the details and they care more about the results of the client. On the other hand, the big agencies will say that they have more resources and more and better talents to carry out the campaigns.
Study Your Website
The website of a digital marketing agency usually highlights its strengths. So if you are looking for an agency that is responsible for improving your SEO, make sure you talk about this on your website.
In addition to the design, check that the website is easy to navigate and friendly, that you will not find it difficult to find what you are looking for.
The website of a digital marketing agency is the first place to start looking for references. Search for references to clients and previous jobs, to see who they have worked with and what the results have been.
Do A Little Research
Clearly you cannot stay alone with what the agency says about itself. Therefore, do a Google search and social networks to check what online references exist in relation to each agency?
You may find comments from previous clients on social networks that may be of value to you. Also, as you already have the names of previous clients according to what you have seen on the website, you can try to contact them and even check their online presence.
Go To The Real World
As much as the online world is full of information, there is nothing like a live meeting to know a person (and in this case an agency).
Once you have communicated with your potential agency, ask for a face-to-face meeting, through Skype or any other tool with which you can meet the person who will be behind your campaigns.
A meeting will be very useful for both you and the agency, since both will be able to express their expectations and begin to speak in the same language.
The relationship with a digital marketing agency is expected to be a long term, so it is important that it is close and trustworthy. The relationship must be based on transparency, so it is important to make clear what is expected from each of the parties, even at this point when the agency has not yet been definitively selected.
Find The Consistency
What they say on their website is consistent with what they say in person, is their trajectory consistent with the results they offer, and the results and terms they offer are consistent with their trajectory?
Organize all the information you have collected about the agencies that you find most interesting and look for everything to make sense.
In Summary
The best digital marketing agency will be the one that adapts to your needs and that can meet your expectations.
Think carefully about what you want to achieve, the resources you have (know how of your team, time, budget) and the resources you need (bigger team, technical knowledge and tools, etc.). With this in mind and what we have described in this article you will be able to define the type of agency you need and, once this is done, you will be able to create a first list that you will then refine.
Remember that you can always ask your acquaintances for agencies that have worked in the past (or that have not worked at all). Use these references as guides, and do not forget to ask for details.
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